For NBC: Boycott the Red Carpet, Ladies


Two years after women in Hollywood formed Time's Up to deal with the #MeToo reckoning, the Academy of Motion Picture Arts and Sciences decided that not one of the woman-helmed films was worthy of a best director nomination.

Apparently true auteurs come without a uterus.

Perhaps it's time for a modest proposal. A truly Oscar-worthy protest. One that hits the industry where it counts -- in the wallet and in the part of the wallet that women fill.

I'm referring to the red carpet.

The value of the red carpet to the industry and to media that cover and broadcast it is hard to overestimate. In terms of earned media, it likely surpasses $100 million.

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